Samba TV declined to provide recent statistics, but one of its executives said at the end of 2016 that more than 90 percent of people opted in. When people set up their TVs, a screen urges them to enable a service called Samba Interactive TV, saying it recommends shows and provides special offers “by cleverly recognizing onscreen content.” But the screen, which contains the enable button, does not detail how much information Samba TV collects to make those recommendations.
SAMBA INTERACTIVE TV SONY SOFTWARE
Samba TV has struck deals with roughly a dozen TV brands - including Sony, Sharp, TCL and Philips - to place its software on certain sets. The company said it collected viewing data from 13.5 million smart TVs in the United States, and it has raised $40 million in venture funding from investors including Time Warner, the cable operator Liberty Global and the billionaire Mark Cuban. Samba TV is one of the bigger companies that track viewer information to make personalized show recommendations. But the companies watching what people watch have also faced scrutiny from regulators and privacy advocates over how transparent they are being with users. Marketers, forever hungry to get their products in front of the people most likely to buy them, have eagerly embraced such practices. In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in their homes. But people’s data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge. The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. Samba TV has struck deals with huge brands like Sony, Sharp, TCL and Philips to place its software on certain sets.How Smart TVs in Millions of U.S. Cross-platform analytics are drawn from its technology embedded in millions of smart TVs to measure TV and digital ad exposure for each household. Through software embedded in smart TVs, set-top boxes, smartphones and tablets it improves interactive television through personalization. Samba TV was founded in 2008 to develop software for Smart TVs which is powered by first-party data.
She was named as one of the game-changing women at Verizon Media worldwide and was one of four outstanding women to have worked to ignite positive change through the introduction of new technology to the industry. Sanders experience and achievements will add to Samba TVs growth opportunity. Once Samba Interactive TV application is set up, it utilizes users viewing data to provide insights which can help strategise media, measurement and attribution for their business and their clients. The partners who get on-board will amalgamate Samba TV’s dataset into their smart TVs, set-top boxes, smartphones and other tech stacks. Her major role as managing director will include contributing to onboard strategic partners and collaborators who are looking for an end to end cross-channel campaign management. She will be tasked to accelerate growth at Samba TV’s Australian business. Sanders has 20 years of experience in media technology and advertising, broadcast TV, business development, sales transformation, product marketing and driving innovation towards a digitally led future. Samba TV co-founder and CEO Ashwin Navin said that he is confident to have Sanders on board as she is trusted by media buyers and sellers alike to steer the business forward. Viewer tracking application and content recommendation engine Samba TV has announced Yasmin Sanders as the managing director in Australia.
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